Ever wondered what a Christmas tree tastes like? Well, wonder no more as has launched luxury crisps with a festive twist and we think this is one flavour we can get on board with.
Launched by the frozen food specialist in time for the festive season, the Luxury Christmas Tree Flavour Salted Hand Cooked Crisps are made with oil from real pine needles.
Naturally, snack lovers are divided by the unusual flavour and have taken to social media to express their thoughts.
Instagram user becketteve said: 'Whatever next?!'
William_michael_snow added: 'I've never eaten a tree before'.
Meanwhile, snack_isle wrote: 'I need these!'
Iceland assured fans that the crisps are a tasty treat to enjoy in the run-up to Christmas, saying: 'Trust us on this one, they taste amazing'.
The supermarket's Head Chef, Neil Nugent, said: 'At Iceland we are always evolving our product range to include the latest foods and trends. The Christmas Tree Crisps have a slight ready salted flavour with a hint of pine that creates a completely new combination, unlike any other festive flavour.'
Iceland has also introduced Luxury Pigs in Blankets Hand Cooked Crisps and Luxury Lobster Cocktail Hand Cooked Crisps as part of its festive crisps range, priced at £1 per 180g pack.